Thursday, October 23, 2008

Westfield London: A New Light




A short behind-the-scenes film on the making of a new 60" commercial for the launch of Westfield London, Europe’s most prestigious new shopping destination.

Westfield London, Europe's most prestigious new shopping destination, opens its doors on 30 October 2008. Boasting an impressive 265 retailers, gym, spa and cinema there is little doubt that Westfield will have shopoholics and fashionistas flocking to its Shepherd Bush location. Visitors will be able to experience shopping in a whole new light as they stroll under the glass ceiling and soak up the sophisticated, stylish, uber-London atmosphere of what will be the largest shopping centre in any European City.

The 'Shopping in a New Light' video gives viewers an intimate, behind-the-scenes look at the vision behind the Westfield commercial, presenting perspectives from Westfield Marketing team members, director, models, and other key individuals involved in creating the final commercial. With its beautiful, otherworldly figures, flying across a breathtaking London nightscape, it also gives a taste of the fantastical experience that awaits visitors to Westfield London.

The final commercial is a celebration of fashion, sophistication, and London - and with its unique mix of luxury labels and high-street names, the capital's fashionistas will be drawn like moths to a flame!

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